Have channels who in the world "era, LED lighting manufacturers to obtain the rapid development of LED lighting companies to achieve bigger and stronger, it is necessary to make a big issue in the channel.As the blood vessels is the channel of human metabolism, the channels are in the market competition successfully fighting the river of life.The smooth flow of the river or not, greatly affect the success or failure of the enterprise.With technology innovation and development, the application of LED lighting products more widely, the LED lighting industry has shown steady growth, and channel construction has become increasingly urgent.In particular, a large number of Chinese in the vast land area, the channel means that the local experience, who mastered the channels will come to master the market.
LED lighting market opportunity is about to erupt
Following "Ten City, 10000 projects have been carried out, the Government announced a roadmap to obsolete the incandescent light bulb, I fully support the development of LED and other energy-saving environmental protection industry.LED as a new light, with low power consumption, long life, no pollution, no strobe, etc., make it strong to stand out among the many light and become the new darling of the lighting in the area.With LED lighting technology is mature, the more extensive application of LED lighting products, lighting manufacturers, the development contains a huge potential outbreak.
Of National Semiconductor Lighting Project in China R & D and Industry Alliance (CSA) data show that in 2011 the total scale of China's LED industry reached 156 billion yuan, an increase of 30%.Expected to 2015, the semiconductor lighting will account for 30% of the share of the general lighting market, semiconductor lighting industry will reach 500 billion yuan and exports worth $ 30 billion.
LED lighting cake attractive, good market prospects, attracting capital from various quarters began to flock into the field of LED lighting.With the technological advances and policies to promote the spiral effect to play a role, the cost of LED lighting to reduce, cost-effectively improve LED lighting applications will usher in the market to the outbreak.
LED lighting is a huge market size and maturity of the industrial base laid the foundation for the development of the LED lighting industry in China.The face of the enormous opportunities for development, the ground finest LED lighting well-known enterprises in 2011 have held distributor Assembly, began to warm up for the full layout of the channels.
The industry generally believe that 2012 is the development of LED lighting is the most critical year, the LED lighting industry will maintain rapid growth, LED lighting will gradually achieve the transition to market-led transition government guidance funds, scale, technology, brand and advantage of market channels for enterprises to become the main body of the industry consolidation.End engineering and distribution markets but also because of the flood of LED lighting are gaining momentum and begin to seek to enter the era of application opened the prelude of the change of domestic LED lighting channels.
LED lighting
LED to do today, the accumulation of some products out is not difficult, the hardest part is how to sell. "A good product without an accompanying viable channel model to promote sales, it is easy, it will go down the drain.Enterprises in order to gain a foothold in the LED market, it is necessary to strengthen the LED channel construction.
With the potential popularity of LED lighting is becoming increasingly apparent, product marketing channels is essential.Professional management of LED lighting manufacturing companies up to a few thousand, but on the terminal market, specializing in LED products, operating businesses, but a few.LED lighting marketing rely on the "channel" is never as it is today so urgent, even if the LED is leading enterprises, did not dare to treat the problem of channel lightly.
In recent years, the traditional lighting companies rely on their own channel advantages in the gradual transition to LED lighting penetration, but the pace is still cautious.The same time, due to the high price of rare earth fluorescent lamp manufacturing costs rise, and the gap between the LED and its price has been shortened.
With the government and enterprises to promote manufacturers is widely used, and gradually accepted by the market.The era of LED lighting LED market has been an inevitable trend.
Is the LED channel construction time.Channel construction is late, lost to seize market opportunities, wait until the LED lighting products, most consumers, that when cut into the channel construction is a bit too late.This sense, who can master the channel, who will be able to grasp the initiative for future competition.
